A beer ‘Full of Good Cheer’
1949 - A worker checks the factory beer barrels at the Atlantic Brewing Company in February 1949. According to the book “Atlanta Beer: A Heady History of Brewing in the Hub of the South,” ABC’s “long aging process and more flavorful beers placed a higher burden on the brewery than did other breweries’ technologies for mass production.” AJC FILE
In February 1949, the newspaper did a feature on the Atlantic Brewing Company. The Atlantic Company bought or built five Southern breweries, establishing its Georgia brewery in 1935. But the brewery got its start back in 1858 as the City Brewery, going through many name changes and various business incarnations due to Prohibition. Steinerbru, shown on billboards in this photo, was one of ABC’s oldest lines. The brewery was located at the corner of Courtland (then Collins) and Harris Streets in downtown Atlanta and was demolished in 1955. The cellars were destroyed in 1973. — Information from “Atlanta Beer: A Heady History of Brewing in the Hub of the South” and the Atlanta History Center. Go to myajc.com to see more images.